| You must pay attention to your web site's layout because your web is a larger-scale, fluent and powerful advertisement, complete with customer service, billing, product/service information - all in one!
Simple Layout is a series of paragrahs. Aligned Layout incorporates images and aligns your text to the right, left, or both sides of your graphics.
Complex Layout divides a page into different columns or compartments and allows you to present more information immediately to your readers.
Complex formats often are used for web sites that have many sub-category pages and links (governments, education institutes, organizations, directories, shopping carts). However, if you use too many links your site could become riddled with confusion, so be selective and always strive for a clean logic and organization visually.
Briefly, skip at least 1 line space between paragraphs. Paragraph lengths can be as short as 1 or 2 lines, but should not exceed 5 or 6 lines due to readers' exhibiting eye-strain, short attention spans, and skim reading particularly when reading online screens.
Arrange paragraphs into sections. Many web sites include headings for each section.
Sections help break up the monotony of reading text, while headlines can help your readers find things quickly. Some web sites highlight certain sections with graphics and/or different colors.
Here's another tip - where applicable, incorporate a "bullet" layout within your opening home page. This is another way to include essential keywords to maximize search engine exposure. "Bullets" also are the easiest way to convey information quickly and with a high impact.
Your audience will appreciate the user friendly quality here. Why force you readers to scroll through masses of text and pages in order to decide whether your web site offers what he/she is looking for?
Make sure your reader can find the "who, what, where" immediately as soon as your home page opens.
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